Clearwater Analytics Privacy Policy


Clearwater Analytics values the trust you have placed in us and is committed to maintaining the privacy of your personal data. Our policy details the types of personal data we collect from visitors and registered users through our public website, as well as users of the Clearwater SaaS service itself. The Clearwater practices defined in this policy conform to and are compliant with GDPR principles.

Any questions related to our Privacy Policy and data protection practices can be directed to

Purpose Of Information Gathering And Usage

Clearwater gathers and processes personal data for the purpose of providing our marketing and SaaS services to our customers. To fulfill these purposes, Clearwater may access the personal data to provide the services, to address and correct technical or service-related problems, or in response to contractual and legal requirements.

Types Of Users

Clearwater collects personal data based on the level of interaction each user has with our website and our SaaS service. Below are the different user types we consider when collecting the data.


Users who visit our public website ( and view the content that is available, without signing in.


Users who choose to register through our public website ( to access special site content (web demonstrations, white papers, etc.).


Users who are Clearwater’s clients (or their agents) and contract with Clearwater to receive our reporting services through our SaaS portal ( This group includes customers of Clearwater Partners who contract to receive reporting services through a Clearwater Partner (“Partner Customers”).

Types Of Data We Collect


  • Mouse movements and clicks, scrolling, pages visited and content, time spent on our site, browser details, operating system being used, device type (e.g. desktop, mobile), screen resolution, visitor type (e.g. first time or returning), referrer, anonymized IP address, location (city/country), language, and similar metadata.
  • Google Analytics. Clearwater uses the Google Analytics and AdWords services to advertise to previous visitors of our site. This can include advertisements on the Google search results page, or on a site in the Google Display Network. Clearwater’s use of Google Analytics adheres to Google’s Data Collection and Use Policies


  • The data types already listed above under Website Visitors.
  • Your name, company name, job title, the email address you register with on the site, and state.
  • Your selected preferences when interacting with our public website.
  • Any additional information that you provide us by filling out the online forms provided through our public website.


  • Your name, company information, job title, business email address and business phone number.
  • Changes you make to your account settings.
  • Your Clearwater report usage patterns.

Our Privacy Protections

Clearwater maintains physical, technological and procedural safeguards designed to protect your personal data. Access to your personal data is granted only to those Clearwater employees who need to have it in order to offer our products or provide our services to you. Clearwater utilizes both internal and third-party auditing processes in order to ensure that our privacy practices and safeguards are effective and compliant with GDPR standards.

Third-Party Information Sharing

Clearwater may share the personal data of our Website Visitors, Registered Website Users, and Clearwater Analytics SaaS Service Users with companies in our corporate family (“our affiliates”) and our vendors that support the delivery and marketing of our services to our customers. These third parties may access, process or store your personal data in the course of providing their services. Clearwater maintains contracts with these third parties restricting their access, use and disclosure of your personal data in compliance with our GDPR obligations. Clearwater may be required to share your personal data with public authorities that have enforcement authority over Clearwater’s compliance with GDPR, and law enforcement bodies within the scope of a lawful request.

Clearwater currently utilizes the vendors below for personal data processing and/or storage. This list is updated 30 days before an applicable vendor service is added or removed.

Your Rights to Access and Control Personal Data

Individuals have the right to access personal data stored by Clearwater, and also have the right to limit use and disclosure of that personal data. You also have the right to request deletion of your personal data. Any inquiries or requests relating to your personal data can be routed directly to Clearwater at

Consent for Personal Data Collection

Below are the publicly-facing options available to Website Visitors, Registered Website Users and Clearwater Analytics SaaS Users for opting in or out of selected types of personal data processing.

  • You are not required to provide any personal data on our public website as a visitor.
  • You may choose to limit or disable cookies while visiting our public website (see our Cookie Policy below for more detail).
  • You may choose whether to fill in forms on Clearwater’s public website. This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We ask for your explicit consent to process your provided data within each form you submit to us on Clearwater’s public website.
  • You may choose whether to complete and respond to research surveys sent to you that we use for research purposes.
  • You may choose whether to contact Clearwater directly through email. Email messages sent to and from Clearwater may be monitored and stored.
  • You may choose to unsubscribe from email lists/campaigns sent by Clearwater at any time through your notification preferences. You may also contact Clearwater’s Marketing department at to have your personal data removed from our systems.

Cookie Policy

Cookies are text files containing small amounts of information that are downloaded to your device when you visit a website. These cookies are sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow Clearwater to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse Clearwater’s website, and it also allows us to improve our site.

The cookies used on this website have been categorized based on the ICC UK Cookie Guide. A list of all the cookie types used on this website by category is below.

  • Strictly Necessary Cookies: These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for cannot be provided.
  • Performance Cookies: These cookies collect information about how visitors use a website (for instance, which pages visitors go to most often, and if they get error messages from web pages). These cookies don’t collect information that identifies a visitor - all information these cookies collect is aggregated and therefore anonymous. They are only used to improve how a website works.
  • Functionality Cookies: These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, personalized features. For instance, these cookies can be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They are also used to provide services you have asked for, such as watching a video or commenting on a blog.
  • Targeting Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement, as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organization.

Removal Of Cookies

You may refuse to accept cookies by activating the setting on your internet browser that turns off cookie functionality. Please visit your web browser manufacturer’s support page for information on how to disable cookies. Your web browser may also support “private mode” browsing, which will delete cookies at the end of your browsing session.

This policy was updated on October 24, 2018.